Wizard of Oz rebrand typographic campaign
In 2024, in my Typography class, I was tasked with rebranding a musical in a way that was different from the original.
With this rebrand, I chose to follow the following goals:
•Take the play from the past into the future.
•Create a futuristic, cyberpunk, dystopian vibe.
•Emulate a darker setting & focus more on the wizard.
•Utilize photography
•Establish a cohesive, consistent identity.
