all people’s pantry logo & brand guide 2024

In 2024, in my Graphic Design III class, I was tasked with rebranding the company All People’s Pantry.

The logo and brand guide all aim to reflect the following:

VISION: Our brand envisions a modern and vibrant representation of the diverse cultures it embodies, celebrating the richness and uniqueness of each community it serves.

MISSION: Our brand is dedicated to providing culturally authentic foods from Africa, Latin America, Asia, and the Middle East, thereby addressing food insecurities and reducing waste. We serve our diverse intercultural communities with dignity, recognizing and meeting their unique dietary needs often overlooked by traditional food pantries.

VALUES: Cultural Authenticity: We are committed to authenticity, ensuring that our products and services accurately reflect the diverse cultures we represent, fostering appreciation and respect for cultural traditions. Community Empowerment: We strive to empower our communities by addressing food insecurities, reducing waste, and providing access to culturally appropriate foods, thereby promoting health, well-being, and dignity for all. Innovation and Adaptability: We embrace innovation and adaptability as we navigate the dynamic landscape of food distribution, continuously seeking new ways to meet the evolving needs of our diverse intercultural communities with efficiency and excellence.

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I then created a few mockups of merchandise that could be affiliated with the brand.