TEH. Brand design
In 2023, as part of my Graphic Design II class, I was tasked with creating a brand from the ground up. I chose to develop TEH., a brand inspired by my cultural heritage. TEH's mission is to bring culturally rich Chinese-Malaysian beverages to the U.S. market in a convenient, accessible way. Our goal is to provide clean, affordable, and delicious tea drinks that offer a colorful twist on traditional flavors from home.
This project was deeply personal, inspired by my own racial and cultural identity and the lack of Malaysian-Chinese beverages available in U.S. stores. I aimed to capture the vibrant essence of this culture through bold colors and intricate illustrations, bringing the vision of TEH to life.
The following images showcase TEH's branding, packaging, and advertising, all designed to reflect its core values and celebrate its unique cultural roots.
